The Future of Content is Beyond Writing. It’s Thinking
The value of SEO content is becoming cheaper every day. The shift towards the expertise, ideas, judgment and experience behind words isn’t drawing the attention of the industries.
There’s an ongoing trend in some GEO and SEO circles that demonize AI content. Most of the argument is self-serving. It also protects a dilapidated business model, but it confuses quality with production and misses just the point where the value of writing is shifting.
AI is the reason content production has been reduced to a cheaper way to do business; it has created a commercial issue for anyone who’s ROI is based on those expensive words.
This changes the economics of content writing and a more important question emerges: What is the worth of content when words have become cheap?
What do you see and understand when you look at an advertisement? For example, an ad for baby soap. The company is selling baby soap that’s good for the baby’s skin and a mother is shown talking about the benefits of the product while caring for her child.
The truth is, no one has the time to read an article or blog from the start to end. A short and compact ad is much more effective than reading a long article and then deciding on whether to buy the product or not.
Most SEO content had a reputation of being boring before AI emerged. But that doesn’t mean writers should stop writing. It’s meaningful and useful, and works perfectly to nudge people’s interest towards services or products. The matter is here to choose what’s worth writing and the best way to present it.
So, she’s a great writer, but publishing isn’t that easy. I’m saying this because when she submitted The Cuckoo’s Calling under the pseudonym Robert Galbraith, publishers rejected it, and even said that Galbraith needs a writing course.
Apparently the novel was published, but didn’t receive much reviews and modest sales. But when her name was revealed behind the pseudonym, the book climbed to no. 1.
This is the same book, same sentences, same ideas, but the context is different. That also doesn’t prove that quality is useless. It proves that it isn’t the main substance poured into a draft by a human writer.
How SEO Transformed Content into a Business Model
For a long time many SEO companies made their profits based on content production, and not true search engine optimization. Now, AI has shattered that business model. Real SEO was all based on organic traffic and return on investment, so brands had to pay less after PPC ads. It also worked because human writing took time and agencies charged higher rates for it. What changed in the recent era is that AI took over, and words have no value anymore. So, parts of the negative thoughts regarding AI content comes from the decline of human written content and the monetary threats that comes from it, and it’s not only for quality concerns.Want to Improve Your SEO & Content Strategy?
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WhatsApp Schedule a MeetingWas the AI Content Boom Worth It?
If it was worth it or not, we don’t have the specific answer, but one thing we understand is that they became a popular source of ROI. Many companies adopted this version of content creation for more production. That’s one of the biggest things ever. More and more AI content sites boomed, and they eventually crashed, even after getting more traffic and qualified visitors. The result was, industries commented “told you so!” However, after all these crash and burn episodes, no one ever stopped to ask, whether it turned into good ROI or was it really worth it? After all, everything comes down to the business goal, was it met or not, if it did, it doesn’t matter who wrote it.Content is a Weak Force
What do you see and understand when you look at an advertisement? For example, an ad for baby soap. The company is selling baby soap that’s good for the baby’s skin and a mother is shown talking about the benefits of the product while caring for her child.
The truth is, no one has the time to read an article or blog from the start to end. A short and compact ad is much more effective than reading a long article and then deciding on whether to buy the product or not.
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Schedule a Meeting Get SEO QuoteHuman Slop vs. AI Slop
Human writing isn’t always the best, it has flaws. When the payment is more, it usually takes more time, research and editing. AI today does all of it within seconds, research, drafting and writing as well. The job might not be filled with human experiences or emotions, but it does a good enough job at a lower cost. However, for the sake of originality and human excellence, if anyone says, “I don’t use AI,” that means it’s a slower and costly work. The solution here is that writers can offer real ideas, and content must reveal more than words, because AI does the same and asks valuable questions.Why Create Content After All?
AI Mode and Google AI Overviews are reducing old obstacles and producing answers with results with a single click. So, what’s the need of creating human content? Because it holds your voice and this is how your company provides information into the world. You can explain what you believe in, such as what you disagree with, what you’ve learned, the expertise you possess, the ingredients you use, what your product does, etc. Humans can read it and search index it, AI platforms can encounter it, journalists can take reference from it and finally, customers can share it. However, it will not guarantee distribution if you don’t respond at all, without your words the market will have very little to work on, and you remain invisible online until you communicate.The Scarce Resource is Ideas
There’s another reason why AI writing is important. Writing is not everyone’s cup of tea. Plenty of people have extraordinary life experiences, ideas and expertise, but they simply can’t pen those things down or fail to express them in a polished manner. Others simply don’t have time for writing. The resources are scarce, and there are words but no one perfect enough to express them in papers. AI diminishes that barrier. Words aren’t limited, good ideas are. This also doesn’t mean artificial intelligence will not create loads of crap, it will.
J.K. Rowling, Robert Galbraith, and Who Gets to Decide What is Good
Let’s take the example of J.K. Rowling. Harry Potter and the Philosopher’s Stone started with a tiny Bloomsbury hardback print of 500 copies, among which 300 went to schools and libraries. This little book made history with a worldwide fandom, movies, merchandise and what not.Have a Question About SEO or Content?
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WhatsApp Contact UsThe Value is in the Ideas
Readers finally decide what they value. Context, ideas, fame and distribution obviously matters. Hollywood spends millions of dollars on movies that eventually fail to make an impression. This signifies that a bad result isn’t all AI’s fault. Getting ideas and writing with AI matters because it reduces the cost and turns ideas into quality writing. It will expose people with no ideas to offer and produce cheap content. But it will also empower the people who have exceptional ideas and previously struggled to communicate them. That’s the point. And the question isn’t whether artificial intelligence wrote something, the question is whether it’s worth reading and writing. We’re already reading a lot of AI content almost every day. The machine can help with the word production, but the human still needs to give a reason for them to exist. This is the ideal economy. Looking for content marketing services that rank your website on Google search pages and ensure citations in AI responses? Get in touch with One Design Marketing Technologies. The best SEO company that doesn’t sell promises, but real-time results.FAQ
Is human-written content always the best?
No. It includes slops that existed before even AI existed. The ideas are always good, but writing them in prose requires caliber that often human writers lack. But that doesn’t mean it’s bad, it’s beneficial to take help of AI to produce polished pieces that’s not only easy to read but also ranks on Google.What’s the point of creating content when Google AI Mode or AI Overview gives the answer?
The point is if you remain silent the AI platform will have very little to depend on. Readers, journalists and AI search engines every part matters to get coherent answers from AI platforms. If you remain invisible, there will be less to work on.Does AI help people who struggle with writing?
It does. But it needs the cooperation of humans. Without their ideas and intelligence AI is just a machine that does automated tasks.What should I look for in an SEO company if I need content services?
Look for SEO services that have years of experience and have the expertise in AI SEO strategies. Ask for proof of their keyword rankings, ROI, etc. The best SEO services give you traffic, return on investment and quality leads, not just rankings.Explore Our Digital Marketing Services
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