Sands Local SEO Campaign
Problems Faced by Our Client:
Sands which happens to be a wedding photographer service provider had a quite poor website before they had approached One Design Technologies. Although the basic architecture of the website was acceptable, aspects such as missing alt attributes, broken internal images along with duplicated content impacted the viability of the site a great deal.
Additional to the fundamental issues, the user interface of the website was quite monotonous which accounted for higher bounce rates. Along with that, duplicate title tags, missing title tags and Meta description issues had accounted for sites inability to rank on SERP against related keyword searches.
What We Did
At One Design Technologies we understand that an ideal site is one which is designed according to the parameters of Google Search Bots. Thus, to ensure that the website of Sands Photo becomes viable for Search Engine, we corrected issues with related to back end.
First of all our SEO experts worked on Meta Description, Title tags and made sure that they were in sync with the services that Sands Photo is dealing in. Accordingly, we created the content for the website based on the popular keywords of the business that could be ranked on local and national platform.
Having worked on the content, we developed a comprehensive off-page SEO strategy to promote the services of Sands Photo through articles and blogs. Our experts put their best efforts to generate extensive backlinks for the company through various off-page SEO practices such as forum posting, blog commenting and by making profiles for the company on various profile submission sites.
We also helped them with the SEO services as they were not ranking well in the Google Search Results for the keywords.
Our Results Speaks
After months of comprehensive work done by us to promote the website, Sands Photo got into the first page of the Google Search result against most of the relevant keywords of their business. Enquiries though local searches have increased considerably by 165% and the company also witnesses enquires from other parts of the country as well.
Social media pages of Sands Photo have become more popular than ever before and user engagement have increased significantly as well. The issues of bounce rate has dropped by 60% as visitors find the website more informative and engaging than ever before.
- Overall Traffic Increased by 221.19%
- Organic Traffic Increased by 165.81%
- Bounce Rate Decreased by 60%
- Goal Conversion Rate Improved by 82.51%
- Number of Leads Increased by 250.12%
- SEO Position based on certain keywords improved
