ChoiceLed SEO Campaign
Problems Faced by Our Client:
First of all, they had no clue which search engine inquiries to target since they didn’t recognize what sort of questions their customers asked and what product they demanded. So they focused on none and had no SEO strategy whatsoever.
Second, they had no proper URL structure, which we call “flat”, So Google did not understand what parent-child connection existed amongst pages, and in this way treated them all with a similar level of significance – which was approximately zero.
What We Did
We started the commitment by adding Google Analytics to the site with the goal that we could track the before and after site activity. After that we decided to find about user activities on the site to engagement and put call to action.
After that we moved to keyword research by utilizing the Google Ad Words Keyword Tool. Our experts SEO experts incorporated a list of a couple of hundred conceivable keywords to target and prioritize traffic volume by enhancing the search ability of the site on Google.
Focused site content – We re-composed Choice LED’s site content around the most vital keywords, being certain to utilize appropriate page titles, Meta tags, and SEO-accommodating markup along with links and call to action tab.
Local SEO – We additionally focused on local keywords for Choice LED based on Google Places. We developed and enhanced Choice LED’s Google Places listings to target web users in the company’s geological territories. By making profiles on some of the best online professional listings, we developed the ranking of the company on local search terms both for its site and Google Places Listings.
- We optimized on-page content for existing landing pages
- We created some new landing pages as well.
- Blog posts and articles were created on related keywords to promote search visibility.
We also helped them with the SEO services as they were not ranking well in the Google Search Results for the keywords.
Our Results Speaks
Taking stock, we achieved the following results for Choice LED. We developed a completely new URL structure, performed highly difficult keywords research along with optimization of existing landing pages; we enhanced metadata and technical issues as well. All these practices led the site to be ranked on top of the search engine result page with related keywords. User engagement on the site increased tremendously and sale of LED lights also witnessed a significant rise.
