Shopify Ecommerce Website Development & SEO
One Design Technologies‘ experts collaborated with Inez Jewels to build a sophisticated and modern online store in Shopify. We created a stunning look and personality for the brand with custom page layouts. With keywords and phrases in mind, we managed header tags and internal linking. We also ensured that the products and their names were SEO optimized in accordance with best practices.
We chose 3 different themes, one of which is most appropriate for our client’s business. The next step was to find the best third-party apps for payment gateway, shipping solution, and SEO according to our client’s needs. We took their requirements and were able to finalize the theme and select the selected plugins. We then started building their website.
How We Work
After agreeing on the website’s basic style, we used Shopify’s liquid code, added functionalities, connected the front-end to the back-end so you can order automation tools and inventory management settings, as well as installing all necessary third-party apps. By grouping silos into larger categories and then sub-categories, we were able to give users what they’re looking for. We also restructured our site navigation and optimized URLs for faster Google ranking.
We began linking Google Analytics & Google Search Console to our site when we came close to finishing. Shopify is already good for SEO, but they weren’t the only factor that encouraged us to do this. To improve our store’s performance, we implemented Google Analytics and increased product visibility. The increased connection between GA and GSC helped us with analyzing traffic performance, so now we know which traffic sources work and how to best allocate resources.
We used Agile methodology to plan and develop the product. This strategy enables developers and clients to continually evaluate the product with feedback from project participants throughout the process. We were able to develop and continuously improve the product and development process even after achieving milestones.
We Will Be Useful to You
The client’s website was designed to provide an optimal experience regardless of the device or web application used, and is fully responsive. We provided a thorough testing process and caught any potential issues with navigation and other functionalities.
Moreover, we created a range of website templates for all content types. We undertook alfa testing before the site went live and made sure it was absolutely clean and easy to use. The client that we have been working with is very satisfied! They expressed their gratitude to us for the project execution, and so far they are very happy.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
