ChoiceLed SEO Campaign
Problems Faced by Our Client:
First of all, they had no clue which search engine inquiries to target since they didn’t recognize what sort of questions their customers asked and what product they demanded. So they focused on none and had no SEO strategy whatsoever.
Second, they had no proper URL structure, which we call “flat”, So Google did not understand what parent-child connection existed amongst pages, and in this way treated them all with a similar level of significance – which was approximately zero.
What We Did
We started the commitment by adding Google Analytics to the site with the goal that we could track the before and after site activity. After that we decided to find about user activities on the site to engagement and put call to action.
After that we moved to keyword research by utilizing the Google Ad Words Keyword Tool. Our experts SEO experts incorporated a list of a couple of hundred conceivable keywords to target and prioritize traffic volume by enhancing the search ability of the site on Google.
Focused site content – We re-composed Choice LED’s site content around the most vital keywords, being certain to utilize appropriate page titles, Meta tags, and SEO-accommodating markup along with links and call to action tab.
Local SEO – We additionally focused on local keywords for Choice LED based on Google Places. We developed and enhanced Choice LED’s Google Places listings to target web users in the company’s geological territories. By making profiles on some of the best online professional listings, we developed the ranking of the company on local search terms both for its site and Google Places Listings.
- We optimized on-page content for existing landing pages
- We created some new landing pages as well.
- Blog posts and articles were created on related keywords to promote search visibility.
We also helped them with the SEO services as they were not ranking well in the Google Search Results for the keywords.
Our Results Speaks
Taking stock, we achieved the following results for Choice LED. We developed a completely new URL structure, performed highly difficult keywords research along with optimization of existing landing pages; we enhanced metadata and technical issues as well. All these practices led the site to be ranked on top of the search engine result page with related keywords. User engagement on the site increased tremendously and sale of LED lights also witnessed a significant rise.
BankBosun SEO Campaign
Problems Faced by Our Client:
When BankBosun approached us, the organic traffic to their site was quite low which they were not ready to deal with any longer. The site was perfect in all parameters, whether it was Alt tags, Meta description or Title Tags. However, the major issue that business faced was that they were not aware about which keywords are relevant, which ones are relevant and which should be promoted.
Clearly the website lacked a proper and well formulated keyword based SEO promotion strategy which had accounted for low organic traffic to the site over the years. Along with keyword issue, the website had little presence on social media and it needed a comprehensive strategy, both in terms of SEO and Social Media Optimization.
What We Did
At One Design Technologies, we were sure that BankBosun needed a well formulated keyword strategy and which is why we took help of Google Keyword tool to find most popular keywords related to their business. Subsequently, we prepared a list of 80-100 popular keywords relevant to their business upon which we were set to perform SEO.
Additionally, we took keyword ideas from high ranking pages of their competitors, to determine the specific keywords they are benefiting from. We targeted that keyword for BankBosun and made sure to prepare content, blogs and articles on such keywords to enhance the visibility on competitive searches.
Having worked on relevant and competitive keywords, our experts focused on Social Media Optimization for BankBosun. We created profiles of the company on various social network sites where they were not present before and also ensured that user interaction is increased on platforms where they had slightly unpopular presence before.
We also helped them with the SEO services as they were not ranking well in the Google Search Results for the keywords.
Our Results Speaks
After months of continuous SEO promotion activities, the results that we got to witness were impressive. BankBosun was ranking significantly higher on SERP in respect to majority of the keywords that had no result for the site a few months back.
Owing to increased visibility of the site on certain keywords, visits to the site increased considerably making it more popular from before. User retention reduced bounce rate and it led to generation of more enquiries for the business as well.
Sands Local SEO Campaign
Problems Faced by Our Client:
Sands which happens to be a wedding photographer service provider had a quite poor website before they had approached One Design Technologies. Although the basic architecture of the website was acceptable, aspects such as missing alt attributes, broken internal images along with duplicated content impacted the viability of the site a great deal.
Additional to the fundamental issues, the user interface of the website was quite monotonous which accounted for higher bounce rates. Along with that, duplicate title tags, missing title tags and Meta description issues had accounted for sites inability to rank on SERP against related keyword searches.
What We Did
At One Design Technologies we understand that an ideal site is one which is designed according to the parameters of Google Search Bots. Thus, to ensure that the website of Sands Photo becomes viable for Search Engine, we corrected issues with related to back end.
First of all our SEO experts worked on Meta Description, Title tags and made sure that they were in sync with the services that Sands Photo is dealing in. Accordingly, we created the content for the website based on the popular keywords of the business that could be ranked on local and national platform.
Having worked on the content, we developed a comprehensive off-page SEO strategy to promote the services of Sands Photo through articles and blogs. Our experts put their best efforts to generate extensive backlinks for the company through various off-page SEO practices such as forum posting, blog commenting and by making profiles for the company on various profile submission sites.
We also helped them with the SEO services as they were not ranking well in the Google Search Results for the keywords.
Our Results Speaks
After months of comprehensive work done by us to promote the website, Sands Photo got into the first page of the Google Search result against most of the relevant keywords of their business. Enquiries though local searches have increased considerably by 165% and the company also witnesses enquires from other parts of the country as well.
Social media pages of Sands Photo have become more popular than ever before and user engagement have increased significantly as well. The issues of bounce rate has dropped by 60% as visitors find the website more informative and engaging than ever before.
- Overall Traffic Increased by 221.19%
- Organic Traffic Increased by 165.81%
- Bounce Rate Decreased by 60%
- Goal Conversion Rate Improved by 82.51%
- Number of Leads Increased by 250.12%
- SEO Position based on certain keywords improved
Sparc WordPress Website Development & SEO
The Sparc is one of the Local Businesses Situated in Bellevue offers Speech Therapy and related services in Seattle and Bellevue areas. Sparc had an informative 5 Page website built using Godaddy Builder, But it was lacking necessary features to do well including:
- Website’s Architecture was not proper
- Website Was not mobile friendly
- Lots of information was missing
- Website Didn’t have a Blog Feature
- No facility to backend content management system (CMS)
- Overall lack of user experience
What We Did
- Improve Website Architecture and included a number of CTA’s, Contact Forms
- For the New site we used WordPress as a preferred CMS
- Custom WordPress theme design and Web Development
- Responsive design for targeting multiple device and dimension
- Installed Rank Match SEO plugin and implement content strategy so that overall SEO score improved.
- Migrated all the pages with URL Mapping to the new site
We began linking Google Analytics & Google Search Console to our site when we came close to finishing. WordPress is already good for SEO, but they weren’t the only factor that encouraged us to do this. To improve our website’s performance, we implemented Google Analytics and increased visibility. The increased connection between GA and GSC helped us with analyzing traffic performance, so now we know which traffic sources work and how to best allocate resources.
We also helped them with the SEO services as they were not ranking well in the Google Search Results for the keywords.
Our Results Speaks
Since the new website went live and we started with the SEO services in early March 2022, the website has seen the following results :
- Overall Traffic Increased by 158.11%
- Organic Traffic Increased by 160.81%
- Bounce Rate Decreased by 45.71%
- Goal Conversion Rate Improved by 71.51%
- Number of Leads Increased by 250.12%
- SEO Position based on certain keywords improved
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
WordPress Website Design & Development
Overview
After years of success their previous web presence was no longer viable and brought notable limitations, making it hard to add new features. The Site failed to keep up with design trends and made the shopping experience difficult for customers.
We designed and developed a mobile friendly WordPress with custom features which will help improve user experience and provide an easy-to-use backend for the team.
Challenge & Objectives
After spending a significant amount of time and money, our client found that their old site had reached its limitations and no longer met their current needs. It was originally built using WordPress, which offers limited customization and is notorious for being buggy.
We were selected as their web design and Website development partner, to build them a custom WordPress website, which would solve their challenges, and scale with them as they continue to grow. We felt they were a perfect match with our skill set and would allow us to continue providing our services to them, as they scale.
One of our goals was to make the site better represent their brand, and make it easier to navigate. We wanted to focus on both desktop and mobile users, so usability was a major concern. Their site previously had a lot of design flaws that were difficult for mobile users to tackle.
We delivered a smooth, frictionless experience across devices by making it easier for the team to manage and update packages while providing a seamless experience.
What We Did
Improved Usability & Engagement
With all this in mind, we added a range of features to improve the UX and engagement such as:
A mobile first approach to design and development
Clear and easy to use navigation
Performance and conversion driven
Functionality built into the custom theme to avoid using too many plugins
A Foundation Of SEO Best Practice
Migrating a website to a new domain can present a lot of obstacles, but we have the expertise and experience to help. We followed best practices to make sure your SEO isn’t hindered, include thorough redirect mapping and preserving URL structure when possible. This was carried out by our in-house SEO Experts.
We included Yoast to give the team easy control over their metadata and content optimization, and the Redirection plugin to ensure they can easily manage future redirect needs.
Results
The website was very well received by the users and the bounce rate on the website declined by 60% which improved the usability of the website and the client saw a jump into the number of leads. With the new website, we also started regular SEO work for them.
Ecommerce SEO Case Study – How ODT Increased Organic Revenue by 137%
Our eCommerce client provides Indian wedding invitations. Together with One Design Technologies, they’ve been able to scale their online growth & capture more target users on an International scale.
Our client had some difficulty growing their keyword rankings online, but by working with us on eCommerce SEO services, they were able to start seeing improvements quickly. We helped this company increase its sales with a 2176.33% increase in keyword rankings by targeting the right eCommerce SEO strategy.
We found that the client was struggling with their SEO onsite and offsite optimization and that processes weren’t in place to scale both areas. We came up with a plan that would help improve the site’s relevancy through onsite optimization and content marketing for their invitation products. We also made an effort to increase the domain authority by building backlinks and social signals.
Results We achieved
In a span of 7 months, we increased the number of keywords onsite from 245 to 4,377 and grew monthly users by 2385.98%
We Created a custom SEO ranking strategy to target their keywords internationally
Our team analyzed the market and created an effective content plan that will eventually place them as a front-runners in their niche.
Results & Tracking
Search Engine Optimization (on-site) – We then built landing pages, backlinks and cleared up their site architecture based on our keyword research. Onsite optimizations are key to ensure that Google indexes the website topics.
We also updated the site to include site speed optimization. This has led not only to an improved visitor experience but also increased user signals that show up in Google search results.
Google Analytics Data/Tracking – This was key. Before developing our content marketing plan, we integrated tracking into our marketing to give us a realtime baseline of the effects of future marketing efforts. This feedback loop also allows us to put our time into which marketing activities are working the best for us
With the Help of SEO TWCO incerased organic sales and traffic within 6 month of the campaign
Shopify Ecommerce Website Development & SEO
One Design Technologies‘ experts collaborated with Inez Jewels to build a sophisticated and modern online store in Shopify. We created a stunning look and personality for the brand with custom page layouts. With keywords and phrases in mind, we managed header tags and internal linking. We also ensured that the products and their names were SEO optimized in accordance with best practices.
We chose 3 different themes, one of which is most appropriate for our client’s business. The next step was to find the best third-party apps for payment gateway, shipping solution, and SEO according to our client’s needs. We took their requirements and were able to finalize the theme and select the selected plugins. We then started building their website.
How We Work
After agreeing on the website’s basic style, we used Shopify’s liquid code, added functionalities, connected the front-end to the back-end so you can order automation tools and inventory management settings, as well as installing all necessary third-party apps. By grouping silos into larger categories and then sub-categories, we were able to give users what they’re looking for. We also restructured our site navigation and optimized URLs for faster Google ranking.
We began linking Google Analytics & Google Search Console to our site when we came close to finishing. Shopify is already good for SEO, but they weren’t the only factor that encouraged us to do this. To improve our store’s performance, we implemented Google Analytics and increased product visibility. The increased connection between GA and GSC helped us with analyzing traffic performance, so now we know which traffic sources work and how to best allocate resources.
We used Agile methodology to plan and develop the product. This strategy enables developers and clients to continually evaluate the product with feedback from project participants throughout the process. We were able to develop and continuously improve the product and development process even after achieving milestones.
We Will Be Useful to You
The client’s website was designed to provide an optimal experience regardless of the device or web application used, and is fully responsive. We provided a thorough testing process and caught any potential issues with navigation and other functionalities.
Moreover, we created a range of website templates for all content types. We undertook alfa testing before the site went live and made sure it was absolutely clean and easy to use. The client that we have been working with is very satisfied! They expressed their gratitude to us for the project execution, and so far they are very happy.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Sports Uniform
The Client Came us with the problem of declining in the rankings regularly due to some black hat SEO tactics done earlier from a previous company. With the continuous decline in the ranking and traffic, it makes thing pretty rough. So we start with an In-depth Analysis to deal with those spammy links and creating new backlinks at the same time from authority domains. SEO Process takes time to improve so we started with optimizing all the copy and backlink analysis which started showing significant amount of improvements in the domain authority which helped us to improve the rankings and get the things back to normal. Then we started optimizing the campaign and publishing regular copy on the website which helped us to drive more qualified traffic to the website.
How We Work
We started with the backlink analysis to ensure there are no spammy backlinks at the same time we started optimizing on-site copy that ensure us to provide value to the potential buyers which ultimately helped in improved rankings and traffic. Later on we started optimizing the blog posts that helped us to drive a lot of potential customers and helped them to provide answers to their questions!!
We Will Be Useful to You
With our customized SEO strategies helped them to rank higher on the SERP and they were able to increase their organic traffic by almost 400% which resulted in an increase conversion and revenue. We also did a social media campaign for them which give their marketing efforts a boost and they got a great ROI.
Organic Traffic Increased by 300% With our Awesome SEO Services
Choice Led
One of the important choices that startup owners need to make is whether to invest in SEO. One regular thought is the expense of putting resources into a SEO campaign versus potential returns. Another is the overwhelming rundown of SEO phrasings, which may overpower newcomers to the internet business and site scene. On the off chance that you are another online business person yet are not persuaded of the advantages of SEO, at that point this article is for you! Here are a portion of the reasons why SEO is significant and why you ought to think about it as an advertising system.
SEO is more affordable than other web based advertising draws near. It likewise offers higher prize rates when contrasted with different procedures, for example, online networking promoting, pay per click publicizing, and email showcasing. While you may need to settle a considerable add up to cover beginning SEO arranging and procedures that incorporate web composition, programming, and planning, you can make certain to get quicker and all the more long run results.
How We Work
One SEO process called off-site SEO ensures that users can find your website through external sources. Being advanced for SEO improves the site’s capability to draw clients from different stages other than the web crawler. For example, when you present substance and connections on your page on Facebook or Twitter, you can advance your site and pull in more clients. One of the primary objectives of SEO is to pull in the focused on crowd through natural ventures. The quantity of guests to your site impacts your deals and memberships. It additionally advances the showcasing of your items and administrations. Expanded inbound traffic is in every case useful for business since it compares to more transformation openings.
Some SEO-related tools, for example, the Google Keyword Planner and Google Analytics give quantitative information to assist you with understanding your market, break down the patterns, and know your rivals’ standings. It causes you distinguish well known and significant watchwords so you can conclude how to structure or reconsider your substance.
We Will Be Useful to You
With our customized SEO strategies helped them to rank higher on the SERP and they were able to increase their organic traffic by almost 400% which resulted in an increase conversion and revenue. We also did a social media campaign for them which give their marketing efforts a boost and they got a great ROI.
With the Help of SEO Choice Led doubled organic sales and traffic within 6 month of the campaign
Halwest Home Services
One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you! Here are some of the reasons why SEO is important and why you should consider it as a marketing technique.
SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can be sure to get faster and more long-term results.
How We Work
One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers.
One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services. Increased inbound traffic is always good for business because it equates to more conversion opportunities.
Optimization Statistics
Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.
We Will Be Useful to You
Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website.
When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. Previous
“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
