11 e-Commerce Marketing Strategies to Increase Your Online Sales
E-commerce portals have become the go to way to sell your product and it has been much more productive than the traditional stores. The fact that it can serve the global audience rather than a local market makes it one of the smartest options these days. But at the same time, it is also very important for you to have a well-customized and appealing website. You need to make things simpler and easier for the customers if you are willing to enhance your sales in the market. You need to take innovative measures that can help you to get an upper hand over your competitors in the market. To help you on this very aspect, here is a look at some of the strategies that you need to adapt to in order to enhance your online sales through the e-commerce portal:
Maintaining the Existing Customers:
The first thing that you need to do in order to enhance your online sales is by targeting your existing customers. You need to make sure that you come up with loyalty offers and bonuses for your existing customers so that they do not move away from your website.
Rather these offers will make them buy more from your website. At the same time, you shall also have a look at their shopping pattern to have the products that they need in your store. The first principal to grow is to maintain what you have and thus your existing customers shall be your first priority if you are looking to make a mark in the sector and enhance your brand value.
Using Signs and Symbols That Shows Your Website Can Be Trusted:
Another very important thing that you need to have a check on is the use of secure symbols to enhance the trust of the customers. You shall use the secure portal of http rather than the normal one. It enhances the faith and belief of the customers on your brand.
In the recent times, cyber security has become a key concern and the customers don’t prefer the websites that are not safe and sound. So, you need to maintain the safety and security of your website in order to win the trust of your customers and lure them to your portal.
Using the Videos:
The demonstration videos can help you a great deal in delivering the message to the customers and thus will help you boost the sales in return. You shall have videos on how to use the products that will get to help the customers.
You can also add videos related to quality check of the products and help customers buy the right one as well. But make sure that you have the right presenters who will deliver the perfect video and make things easier for the customers. It will definitely boost you sales by at least 10 to 15 percent and also increase the brand value.
Client Testimonials with Photos:
The testimonials from your customers can have a great say on the new audiences that you will get for your website. If you put the testimonials from the clients, it shows that you value them and will thus also encourage new customers to your website.
To make it even more special, you can get to add the photos of the customers as it shows that they are genuine. It enhances the faith on your website. It will also make the clients feel valued and they will shop more from your website.
Having the Mobile-Friendly Website:
One of the tricks that most of e-commerce website owners get to miss is that they have portals that are only accessible on the computers. In this way, you get to choose a chunk of customers that use their mobiles to shop. With changing times, more people are using their mobiles to shop for the things that they want.
Thus, it becomes imperative for you to have websites that are compatible with mobile or have special websites for mobile users.
Offering Additional Discounts:
If you are running an e-commerce portal, you need to lure the customers by offering an additional discount. The pressure from the peers in the e commerce sector is immense and thus you need to come up with lucrative discounts in order to make the customers shop from your website. You shall also brand the discounts in innovative style in order to make the customers get attracted towards your website. You shall go for 50+25 off style rather than a flat 75% off to make the customers take the note of the same.
Showcasing Your Best Selling Products:
You need to show the products that are frequently bought as they will easily get attracted to them. You shall have a section for best selling products to showcase them in the right manner and thus help them get it with ease.
There are customers who don’t know what they want to shop for and thus going for the bestselling section will definitely boost the sales.
Pepping up for Special Events:
Special events like festivals are the times when you can sell your products with added ease. So, you need to come up with the special offers on these occasions to make the customers shop more. Most of the top e-commerce websites come up with luring offers in the festive season and make the most of the moment.
As per a survey, the sale of Amazon on the last New Year Sale was 5% of their annual sale such is the craze for special events in the market.
FOMO
The pressure amongst the customers that they will miss out on a special product induces them to place orders quickly. Thus, you can come up with time based sales to create urgency and make the customers shop for the product with added passion. It has helped the brands a great deal to get some good customers without a great deal of promotion.
Wide Range of Payment Options:
The customers like to shop from the websites that offer them with various options to pay for the products. So, you need to accept a variety of option from the cards to the UPI and even the cash on delivery option for the products.
Creating a USP:
This is another very important aspect and you need to make sure that you create a brand value for your products. You shall show the customers why your products are better than those offered by the competitors and gain the trust and confidence of your customers.
We hope the above strategies will help you in boosting the sales of your e-commerce stores. If you have any questions in mind, feel free to share with us in the comments!
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