June 07, 2019
ShoppyPal SEO Campaign

01. The Challenge & Solution

ShoppyPal offers a variety of personal and Home & Living products via online shopping.. The client reached out to us to optimize their SEO campaign and improve the organic traffic. They were already spending a lot of money on PPC campaigns so the only focus was to drive organic traffic for most of the keywords. 

We started with an industry and competitor research which helped us to provide data-driven projections and helped us to create strategy to improve their organic presence. Mostly their traffic was coming through the Direct Traffic or PPC campaign so in order to get organic rankings, we focused on mainly on-page fixes and keyword research.

ShoppyPal SEO Campaign

02. Working Process

One of the most important part of the SEO campaign was focusing on Ecommerce SEO strategy. We created a detailed strategy to optimize the website especially the category and product pages.  One of the main goal of our SEO process was to attract the targeted customer base through organic searches.

For this, we used a number of tools like SEMRUSH, Ahrefs , Google Search Console and Google Analytics data to provide quantitative data that help us to understand and analyze the market trends. It helped us to find number of great opportunities to outrank competitors

ShoppyPal SEO Campaign

03. Perfect Result

With our customized strategy, we got higher rankings and a great bump in the organic traffic that saved a lot of money for them as they started spending a very less amount on the PPC campaign. They got 1st position for some of the targeted keywords and also get featured in Local Map Listings!